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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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| List Price: | £16.99 |
| Price: | £10.02 & eligible for FREE Super Saver Delivery. Details |
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Product Description
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
Product Details
- Amazon Sales Rank: #5924 in Books
- Published on: 2004-01-19
- Original language: English
- Dimensions: 1.05 pounds
- Binding: Paperback
- 416 pages
Features
- New
- Mint Condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
- No quibbles returns
Editorial Reviews
Review
"The New York Times" American executives are grasping for a logic to global competition. Mr. Porter...has given them one.
About the Author
Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them COMPETITIVE STRATEGY, THE COMPETITIVE ADVANTAGE OF NATIONS, and CASES IN COMPETITIVE STRATEGY.
